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The Mobile Marketing Association South Africa

The Mobile Marketing Association (MMA) is the world's leading global non-profit trade association. It comprises of more than 850 member companies, from nearly fifty countries around the world. Of this the MMA has members that represent every faction of the mobile media ecosystem: brand marketers, agencies, technology enablers, media companies and Mobile Network Operators.

Working closely with the MMA Global team, the MMA SA accelerates the transformation and innovation of marketing through mobile so that it drives business growth through closer and stronger consumer engagement.

About the SMARTIES

The SMARTIES Celebration of Talent honours global innovation, creativity and success by showcasing each year's most effective mobile campaigns. This winning work inspires, educates and ultimately propels the industry forward through the most- trusted authority in mobile marketing.

To win a SMARTIES Award is an outward sign of mobile marketing expertise, mastery of the medium and the ability to drive results. Winners are chosen by some of the best marketing minds across the globe. A SMARTIES Award winner has demonstrated power over the medium— effectively weaving together a great idea, compelling creative and air-tight execution— to deliver significant business impact.

A SMARTIES Award is considered the gold standard of mobile marketing excellence and winners are awarded by a highly respected panel of judges.

All SMARTIES Award winners are automatically entered into the Business Impact Index (BII). It honours work from around the world that significantly delivers tangible business impact for clients through mobile-first campaigns.

About the Business Impact Index

Launched in 2018, the MMA SMARTIES Business Impact Index (BII) is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers, brands and technology enablers that drive significant business impact through mobile- first campaigns.

In collaboration with WARC, the global authority on advertising and media effectiveness, the Index recognises the best-of-the-best from each years SMARTIES winners by ranking finalist and winner data from the global awards programme.

In 2020, we witnessed how brands found new ways to connect to their customers, pivoting to respond to the changes in purchasing behavior brought about by the global pandemic.

This year, given the ongoing, seemingly unchanging state of affairs with lockdowns, quarantines and social distancing, many marketers have had to Transform the way they operate.

Smarties Business Transformation 2021 celebrates brands that were able to create digitally enabled experiences for the Covid-acclimatised consumer.